Sarah Vermeulen Sarah Vermeulen

2025's Hottest Graphic Design Trends

As we head into 2025, the world of graphic design is more vibrant and dynamic than ever. Designers are adapting to new technologies, responding to cultural shifts, and reimagining the boundaries of creativity. Here's a look at the trends shaping the industry in 2025, from AI-assisted tools to a resurgence of tactile, handcrafted aesthetics.

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Sarah Vermeulen Sarah Vermeulen

Why Y2K Design is Making a Comeback

Remember those over-the-top MySpace layouts, pixelated graphics, and bubbly fonts that made the early internet a chaotic masterpiece? These Y2K aesthetics are back, and they’re taking modern design by storm. But this isn’t just about nostalgia—it’s a revival grounded in cultural cycles, the evolution of technology, and a desire to stand out in a sea of minimalism.

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Sarah Vermeulen Sarah Vermeulen

Is Canva the Enemy of Designers or Their New Best Friend?

Canva has been shaking up the design world since its debut in 2013, providing an accessible platform for creating designs without any formal training. While it’s been hailed as a lifesaver for non-designers, Canva initially sparked controversy among professional designers. The backlash wasn’t entirely unwarranted, but in recent years, many professionals have found that Canva can complement their workflow—especially when collaborating with clients. Let’s unpack why Canva ruffled so many feathers and why it might just deserve a second look.

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Sarah Vermeulen Sarah Vermeulen

Jaguar's Rebranding: A Bold Step or a Misstep?

Jaguar, the legendary British carmaker, has undergone a significant transformation in 2024, and the buzz is unavoidable. The company has redefined its visual identity and overall brand philosophy under the banner of "Exuberant Modernism." This daring move is part of Jaguar’s effort to reestablish itself as a symbol of originality, moving away from its past reliance on heritage and nostalgia. But is this rebranding a stroke of genius or a gamble that could alienate its audience?

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Sarah Vermeulen Sarah Vermeulen

Flat Design: From Its Origins to Where It’s Headed Next

The world of graphic design is full of trends that come and go, but every once in a while, a movement emerges that truly changes the game. Enter flat design—a style that’s not just a fleeting trend but a transformative approach that has reshaped how we interact with digital interfaces. Let's dive into its evolution: from its minimalist origins to its current standing and potential future directions.

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Sarah Vermeulen Sarah Vermeulen

What Should I Pay for a Logo?

So, you're looking to get a logo and trying to figure out how much it's going to set you back. Maybe you've found a website promising a logo for as little as $50, or you’ve heard of top-tier agencies charging thousands, even tens of thousands, for a single design. What's going on here? Is it really just a couple of shapes and colors? Why are logos sometimes that expensive? Let’s break it down.

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Sarah Vermeulen Sarah Vermeulen

Font Licensing: A Designer’s Guide on Commercial Font Usage

Typography may be the unsung hero of the design world, but it doesn’t mean it’s free to roam. For designers, understanding the legal ins and outs of font usage is as crucial as knowing how to kern. A misplaced assumption about licensing or copyright can lead to hefty fines or worse—a legal showdown with font foundries. This guide tackles everything from licensing requirements to copyright concerns, so you can confidently choose your typefaces without any legal mishaps.

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Sarah Vermeulen Sarah Vermeulen

The Role of Graphic Design in Environmental Activism

In a world where climate change and environmental concerns are at the forefront of global discourse, it’s not just scientists and policymakers who hold the power to ignite change. Designers—armed with creativity, visual communication skills, and an understanding of how to influence perceptions—play a critical role in environmental activism. Through impactful and persuasive design, graphic designers can amplify environmental messages, shape public opinion, and motivate action. Let’s take a closer look at how designers can use their talents for the good of the planet.

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Sarah Vermeulen Sarah Vermeulen

The Intersection of Graphic Design and Data Visualization

In the digital age, data surrounds us. Whether it's in finance, healthcare, or marketing, numbers and stats tell a story—but without effective design, that story can easily get lost in translation. This is where the art of graphic design intersects with the science of data visualization. The challenge is to take raw data and turn it into something not only understandable but also visually engaging. It’s more than just making charts look good—it’s about creating designs that make complex data easy to digest, while still keeping the viewer's attention.

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Sarah Vermeulen Sarah Vermeulen

Feminism in Graphic Design

Graphic design is more than just aesthetics—it's a reflection of society, culture, and values. Feminism in graphic design represents a movement towards equality, challenging long-held gender norms and creating visuals that promote inclusivity and diversity. From advocating for gender parity within the design industry to questioning how women are portrayed in media, feminism has had a profound influence on how design communicates and whom it serves.

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Sarah Vermeulen Sarah Vermeulen

The Psychology of Shapes in Logo Design

When we think of logos, we often focus on colors, fonts, or the brand name itself. But what about shapes? Shapes in logo design are much more than abstract forms or decoration—they carry specific psychological messages that deeply influence how a brand is perceived. Whether it's circles, squares, triangles, or custom abstract forms, each shape has its own unique "language" that communicates a message instantly to anyone who sees it.

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Sarah Vermeulen Sarah Vermeulen

The Role of AI in Personalized Branding

Personalized branding has become the holy grail of marketing, and AI tools are increasingly being used to help businesses create branding elements that feel more tailored to their audience. While AI can be incredibly powerful for analyzing data and generating designs quickly, it’s not a perfect replacement for human creativity, especially when it comes to creating truly unique brand identities.

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Sarah Vermeulen Sarah Vermeulen

Pop-Up Ads Done Right: Crafting Engaging Designs Without Annoying Users

Pop-up ads: we all know them, and most of us have probably been irritated by them at some point. But when done right, they can be highly effective tools for capturing attention and driving action. The secret lies in balancing aesthetics with functionality—creating ads that not only look good but also serve their purpose without being intrusive or annoying. So how do you walk this fine line? Let’s break it down.

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Sarah Vermeulen Sarah Vermeulen

How to Create Dyslexia-Friendly Fonts for Better Reading

Design is not just about aesthetics; it's about communication. When it comes to designing for people with dyslexia, the need for clarity, legibility, and accessibility becomes paramount. Dyslexia, a learning disorder affecting reading, can make traditional fonts challenging to navigate. As a designer, creating dyslexia-friendly fonts is an opportunity to ensure that your work is inclusive, allowing everyone to engage with your content without unnecessary barriers.

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Sarah Vermeulen Sarah Vermeulen

The Impact of 3D Elements in Modern Web Design

In recent years, 3D elements have taken the digital design world by storm. Once confined to gaming and high-budget movies, these elements are now making their way into the everyday web experience. No longer just a fancy addition, 3D design has become a powerful tool for enhancing user engagement, adding depth, and making websites stand out in an ever-crowded digital landscape.

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Sarah Vermeulen Sarah Vermeulen

Top 10 AI Tools for Designers

In the rapidly evolving world of design, artificial intelligence (AI) is making waves, transforming the way designers work. AI tools are not only streamlining workflows but also opening new avenues for creativity. From generating design elements to optimizing workflows, these tools are becoming indispensable. Here's a comprehensive look at the top 10 AI tools every designer should have in their toolkit.

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Sarah Vermeulen Sarah Vermeulen

Techniques for Texturing in Adobe Photoshop

Creating textures in Photoshop can transform your digital artwork from flat and lifeless to rich and engaging. Whether you’re designing a rugged leather jacket, a glossy glass surface, or a gritty concrete wall, mastering the art of texture can elevate your work to new heights. Let’s dive into some advanced techniques for crafting unique textures in Photoshop that will make your creations pop.

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Sarah Vermeulen Sarah Vermeulen

How Much Should You Charge for an Album Cover Design?

As a graphic designer, determining how much to charge for an album cover design can feel like trying to price a priceless piece of art. It’s not just about slapping a number on it and calling it a day; you need to consider various factors that contribute to the overall cost. But fear not! We're here to break it down for you, with a touch of humor to keep things light and engaging.

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Sarah Vermeulen Sarah Vermeulen

How to Design Custom Glyphs for Your Brand

Creating custom icons, or glyphs, is a fundamental aspect of establishing a unique brand identity. These small, yet powerful elements play a significant role in conveying a brand's personality and message. Let's dive into the art of glyph design, exploring techniques, best practices, and examples to help you master this craft.

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Sarah Vermeulen Sarah Vermeulen

The Power of a Good Story: The Role of Storytelling in Graphic Design

Graphic design is more than just pretty pictures and striking layouts; it’s about communication. And what’s one of the most powerful ways humans communicate? Through stories. Storytelling in graphic design is like adding that secret ingredient to a recipe—it transforms the ordinary into something extraordinary.

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