What Should I Pay for a Social Media Kit?
If you’ve ever asked yourself this question while staring at a blank Instagram grid or a dusty Facebook business page, you’re not alone. Social media kits are the branding lifelines of the digital age. They save time, elevate your aesthetic, and help your brand feel cohesive across platforms. But when it comes to pricing, things can get a little… blurry.
Let’s be real—there’s no “one price fits all” when it comes to social media kits. Costs can range from budget-friendly templates all the way up to custom-designed, strategy-packed kits that feel more like a digital branding bible. So what’s the right price for you? That depends on your goals, your business stage, and how much you’re willing to invest in standing out online.
What Exactly Is a Social Media Kit?
Before we get into numbers, let’s clarify what we’re actually talking about. A social media kit is a bundle of ready-to-use design assets created to keep your online presence consistent and visually aligned with your brand. That might include:
Branded templates for Instagram, Facebook, LinkedIn, Pinterest, etc.
Highlight covers, profile icons, and banners
Story templates
Typography and color guides
Sizing guides for each platform
Content mockups or post examples
The more advanced kits may even come with tone-of-voice suggestions or basic content strategies. Basically, it's your online personality in a zipped folder.
Social Media Kit for ‘Space Studios’ © Vermeulen Design Studio
What Influences the Price of a Social Media Kit?
So, why are you seeing one designer charging €50 and another asking for €2,000? Here’s what’s usually baked into that pricing:
Customization Level: Pre-made templates are more affordable because they’re not tailored to your brand. Custom kits—built from the ground up with your logo, colors, tone, and audience in mind—will naturally cost more.
Designer Experience: A seasoned designer (who knows what works and what flops) may charge more, but they’ll likely bring strategy and consistency to the table—not just visuals. You’re not just paying for pixels; you’re paying for expertise.
Scope of Work: How many templates are included? For how many platforms? Are there animated elements? Do you get multiple revisions? These details matter. A full kit for 5 platforms with custom icons, post planning guides, and launch graphics takes more time—and costs more—than a basic 10-template Instagram set.
Strategy Add-ons: If your designer is giving you more than just design—like content pillars, caption guidance, or engagement strategy—that’s an entirely different service category and will affect the final cost.
Social Media Kits at Different Price Points
30€–100€: Pre-Made Templates
These are great for startups or side projects. You download a Canva file, tweak the text, change the colors, and you’re off. They’re beautiful, accessible, and can instantly upgrade your feed—but they won’t reflect your unique brand DNA unless you put in extra effort.300€–800€: Semi-Custom Kits
This might include adapting a design template to your brand colors and fonts, plus a few custom elements like branded highlight covers or profile pictures. Perfect for freelancers and small businesses that want to look professional without blowing the budget.1,000€–2,500€+: Full Custom Kits
This is where things get serious. You’re getting a fully personalized suite of templates across multiple platforms, based on your business goals, audience, and voice. Ideal for growing brands, influencers, or companies that want a standout presence and a kit they can actually build campaigns from.
Social Media Kit for ‘Balya’ © Vermeulen Design Studio
What’s the ROI of a Good Social Media Kit?
Let’s be blunt: people judge brands on aesthetics. A cohesive, polished look builds trust, helps you stay top of mind, and makes your content instantly recognizable. It can also save you hours of time planning and designing posts from scratch.
If you're a solo business owner trying to juggle a hundred things, a good social media kit means you can finally get off the Canva hamster wheel and post with confidence. If you're a larger brand? It means your entire team can stay consistent without constant creative reviews.
Now, here comes the part where I shamelessly plug myself—but only because I know I can bring you real value. I’m a freelance design studio that’s worked with businesses of all sizes—from solo entrepreneurs to companies with marketing departments bigger than most startups. I create fully custom social media kits designed around your brand, your audience, and your goals. This isn’t cookie-cutter stuff. Every template, color, layout, and font is chosen to reflect your unique style and purpose.
If you’re just getting started and don’t need a full-blown custom kit yet, I also offer semi-custom solutions and editable Canva kits in my shop. These are designed to help new brands build something beautiful on a budget, while still keeping the option open for scaling up when the time is right.
No matter where you are on your business journey, I’ve got something that fits—whether you need quick and polished, or strategic and fully personalized.
So—what should you pay for a social media kit? There’s no one right answer, but there is a right solution for your brand stage and budget. Think of it as an investment, not just a nice-to-have. Your audience is scrolling quickly, and first impressions are everything.
And if you want a social media kit that makes you look like you've got your act together—even when you're posting from the back of a taxi—let’s talk.
