SURELY NUT
2022 • Location: United Kingdom
Free Project
Packaging Design | Illustration
'Surely Nut,' an imaginary UK-based Peanut Butter brand, offers a taste like no other. Founded in 2018 by four friends united by their love for Peanut Butter, the brand has become renowned for its distinctive flavor combinations. With perfected roasting and milling processes, they embarked on a taste test that led to the iconic shout, "surely nut," marking the beginning of their flavorful journey. As 'Surely Nut' soars to new heights, it seeks a brand identity that aligns with its expanding presence.
The illustration encapsulates the brand's deep connection to the UK, showcasing the splendor of Buckingham Palace and the Tower Bridge at various times of the day. A distinctive touch is the crown, symbolizing the Queen of England, yet adorned by the holy Nut itself, weaving a unique narrative into the brand's visual identity.